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About me

Hello! My name is Vita. On this page, I share my experience, education, mission, values, and approaches to work. This will help you decide if you’re ready to trust me with your goals and collaborate to achieve them🚀

Two areas where I help clients grow

Increasing Profit

as a marketer and entrepreneur, I help businesses and professionals attract clients and boost sales of their products and services

Enhancing Lifestyle

as a life coach, I assist people in improving their physical and mental well-being, building strong relationships, achieving their goals, and enhancing personal productivity

Work experience

hard skills and expertise I’ve gained over 12 years and apply in my work with clients

● 2012 – 2017

corporate career

In 5 years working at large companies, I developed qualities that I now use to help my clients reach their personal and professional goals.

Managing sales, collaborating with partners and leading sales teams helped me develop the following skills:

📈 Strategic and Tactical Planning

💬 Mentoring and Effective Communication

🤝 Ability to Adapt to Different People

🤝 Negotiation Skills

🤝 Client Relationship Management

Regional Sales Manager

Confectionary factory Stimul. Food production. stimulsweet.com.

Sales manager B2B

Ltd “Partner Ukraine” • Advertising Services Services

Regional Trade Marketing Specialist

PrJSC “MHP” • Food and Beverage Manufacturing

● 2018 – 2022

e-commerce business

In 2017, I decided to focus on building my own business. Over 5 years, I launched 3 online stores: «Kreosvit» — scratch paintings, «Warmingo» — printed t-shirts and «Batler» — trendy imported products.

To run my business, I learned a lot and took various courses, including ones from Google, Meta, Diia.Business, Targetorium. I’ve applied this knowledge in practice, so I have not only a theoretical foundation but also real skills that I use in coaching:

🎯 Goal Setting and Achievement

🗂️ Process Organization and Structuring

⏰ Time Management and Multitasking

💪 Self-Motivation and Discipline

🧘 Stress Resilience and Emotional Stability

● 2023 – present

freelance and coaching

In 2022, the war in Ukraine brought significant changes. I closed my online stores and shifted my focus to freelance work, digital products, and coaching.

After 5 years running a product-based business, I developed strong digital marketing skills, as I managed every stage of promotion and sales on my own. This made it relatively seamless to move into freelancing and work with clients.

I enjoy a comprehensive approach, so my services cover key stages — from strategy development and product lines to ad creatives. My main skills are:

🧩 Brand Strategy and Business Packaging

✍️ Sales Copywriting

🏷️ Brand Naming and Logo

💻 Website Development

📱 Social Media Marketing

Education

My goals for the coming year include earning certification and membership with ICF, AFN, NASM, and CIM – the leading international organizations in coaching, nutrition, fitness, and marketing.

main education

management and marketing

Degree in Business Management with additional professional courses and certifications.

additional education

nutrition and healthy lifestyle

Courses in nutrition and psychology that enable me to offer clients a holistic approach to personal growth and well-being.

● self-education

over 100 books read and applied in my work

I constantly update my knowledge and study relevant literature to offer clients the most effective and up-to-date approaches for solving their challenges.

In my blog, I write reviews and short summaries of books. You can check out the articles here →

Values

this is the foundation that shapes my approach to work. It defines the principles I follow to help clients achieve their goals mindfully and in harmony with themselves.

scientific approach

measurable results instead of vague guesswork

I don’t point fingers at the sky or rely on pseudoscientific theories without evidence or guarantees. Instead of vague guesswork, you gain clarity and a concrete plan. Your progress isn’t dictated by the alignment of stars but by a controllable process. You’ll always understand what you’re doing, why you’re doing it, and how it moves you closer to your goal. No magical thinking or abstract promises – just proven methods that allow you to measure progress, see real results, and work without harming your physical or mental health.

stoicism

calmness regardless of external circumstances

I adhere to the principles of Stoicism. Instead of unproductive suffering and worrying over things beyond our control, I help clients focus on what is truly within their power: thoughts, reactions, and actions. This approach reduces stress, helps find solutions faster, and makes it easier to navigate challenges through acceptance and mindful attention management.

essentialism

living mindfully on your terms

I follow the philosophy of essentialism – the ability to say “no” to the unnecessary and build a life centered around your true values. Together, we’ll strengthen your inner foundation so you stop agreeing to everything and choose only what truly matters. You’ll let go of what drains your energy without real benefit, stop spreading yourself thin, and break free from others’ expectations. This approach helps you live in harmony with yourself and achieve meaningful goals with joy, not through burnout or the constant feeling of being in a race.

respect

0% judgment and 100% understanding

I adhere to the principles of secular humanism and support every client without judgment or bias. Everyone is unique, equal, and valuable, regardless of their status, beliefs, or other conditions. I know how to separate a person from their actions—mistakes don’t define your worth. I view situations from different perspectives and understand each person’s position. My goal is to help you understand yourself and find solutions, not to pass judgment. With me, you can speak openly, trust, and feel free to be yourself.

Mission

To help people be physically and mentally healthy, find balance and inner freedom, and break free from the race for irrational standards and false ideals. My approach is based on practicality, effective use of resources, and the main value — human life, which should be happy.

Personal Happiness
Conscious Society

I want to contribute to creating a sustainable and harmonious society where everyone has access to quality education, as it fosters awareness, critical thinking, and responsibility. A world where people build mutually beneficial relationships based on respect and honesty, recognizing their value, role, and impact on society.

Sounds like a utopia? Maybe. But once, people were burned at the stake for ideas that have now become our reality. Collaboration built on understanding and support is far more effective for creating a prosperous future than confrontation and conflict. I believe that together, we can build a happy and successful society—a benefit to everyone ❤️🤝🌍

We don’t find ourselves. We create ourselves!

Thoughts and beliefs are not fixed — they are a choice
My approach is to help clients realize that their mindsets are not axioms but tools. I teach them to develop effective beliefs that drive success and happiness, rather than being trapped by limiting patterns.

I turn abstract concepts and discussions into a clear action plan. My experience in business and marketing helps me structure it effectively. Instead of vague words and theories, I offer concrete steps, a clear timeline, and measurable outcomes. Clients leave with a clear understanding of what they can do today to move closer to their goals.

Coaching is an interdisciplinary practice, and its strength lies in combining various sciences to achieve practical results. As an entrepreneur, I use management and marketing techniques for planning and problem-solving. As a nutritionist and trainer, I apply knowledge of biology and dietetics. Psychology helps me work with mindsets and communication, while philosophy aids in finding balance and reflecting on values. Neuroscience explains habit formation, and pedagogy enhances my ability to teach. All areas of life are interconnected, which is why I develop key competencies to provide clients with comprehensive solutions.

Coaching is an interdisciplinary practice, and its strength lies in combining various sciences to achieve practical results. As an entrepreneur, I use management and marketing techniques for planning and problem-solving. As a nutritionist and trainer, I apply knowledge of biology and dietetics. Psychology helps me work with mindsets and communication, while philosophy aids in finding balance and reflecting on values. Neuroscience explains habit formation, and pedagogy enhances my ability to teach. All areas of life are interconnected, which is why I develop key competencies to provide clients with comprehensive solutions.